Emily Elyse Miller, the Founder and CEO of Offlimits Cereal and the author of Breakfast the cookbook published by Phydon. When I first started Wellfed one of the brands I looked to for inspiration was Breakfast Club which was a project started by Emily. She used food as a way to start conversations and connect with new and interesting people and I loved that. Emily has always had a passion for food as well as art and fashion and all three of those have now been combined to launch her cereal brand, OffLimits. I knew I had have Emily as a guest to learn more about her experience and what it takes to launch a brand in a category that has gone stale.